The Italian publisher La Stampa announced an agreement with Simplicissimus Book Farm for the development of a newspaper version for the iLiad reader. | Read more >

The online auction and shopping website eBay has launched the first brand shops in Germany for selling products at outlet prices. | Read more >

In 2008, the pharmaceutical market clearly increased its Internet spendings and all signs point to a digital future for pharma. | Read more >

The implementation of social media faces its own challenges not comparable to those of traditional marketing. | Read more >

The fast food chain Mc Donald’s has installed a big LED screen with a brilliant interactive marketing idea right at Piccadilly Circus. | Read more >