The UniCredit Group is now the official sponsor of the UEFA Champions League and plans to position its brand at the top in terms of visibility and awareness. | Read more >

If provoking your audience into action is your goal, SMS texting can be the solution. An analysis of recent test campaigns discovered that consumers prefer SMS-based calls to action. | Read more >

Frequently-clicked private video clips which reach a broad audience can make money now with advertisements. | Read more >

Consumers exchange their experiences about eating and drinking issues online via social networks. | Read more >

Germany’s leading online shop has introduced an additional starting time for its sales actions. | Read more >

The Italian publisher La Stampa announced an agreement with Simplicissimus Book Farm for the development of a newspaper version for the iLiad reader. | Read more >

The online auction and shopping website eBay has launched the first brand shops in Germany for selling products at outlet prices. | Read more >

In 2008, the pharmaceutical market clearly increased its Internet spendings and all signs point to a digital future for pharma. | Read more >

The implementation of social media faces its own challenges not comparable to those of traditional marketing. | Read more >

The fast food chain Mc Donald’s has installed a big LED screen with a brilliant interactive marketing idea right at Piccadilly Circus. | Read more >

Two of the main Italian publishers, RCS Media Group and Gruppo editoriale l‘Espresso, have signed a deal to confront the sales and advertising crisis and to improve their advertising revenues on the web. | Read more >

T-Mobile has started an extraordinary and very successful guerrilla marketing campaign in the UK with an an unexpected mass dance performance. | Read more >

More and more companies are developing smart marketing strategies to use Twitter as a marketing tool - and the variety of usage is huge! | Read more >

The banking landscape for consumers is changing. With banks restricting private loans in the ongoing finance crisis, consumers are searching for alternatives to a bank loan. | Read more >

With a successful phone campaign the carmaker Porsche convinced potential buyers of its affordability. | Read more >

For the launch of their new skincare line “Oxygen Power” on the Chinese market, Nivea is using a new marketing campaign which enables women to create their own customized e-magazine and to enter a lifestyle microcosm adapted especially to the product. | Read more >

Banks and social media. Trust: the victim of the financial crisis. How Wells Fargo and Wachovia used social media to make customers feel confident and better informed. | Read more >

Internet and social media played the key role in Barack Obama’s successful campaign. About Obama’s next steps to continue the digital dialogue with the American public. | Read more >

Currently, marketers have to bridge the gap between theory and practice. Consumer packaged goods are making bold digital moves, take a look at giant Procter & Gamble. | Read more >

The online gaming trend is becoming more and more popular. The latest development on the gaming market is social-gaming. Due to its social aspects web experts are expecting an increasing potential in this market. | Read more >

Stores are looking to tap the convenience and functionality of online tools, such as search and recommendation engines to improve offline shopping experience. | Read more >

“Pay-as-you-go” services, videos on demand and a lawsuit against YouTube: Efforts of the largest Italian broadcaster in the digital era. | Read more >

Call it simply "advertising-funded Mobile Virtual Network Operator (MVNO)" or a "new type of mobile business". After having captured the UK market, further European expansion is going on. Time to talk about Blyk. | Read more >

The steepest decline in print classifieds seen in decades and a drop in online revenue growth: what the American newspapers will come up with. | Read more >

A recently released report unveiled: surveyed US-based companies to spend most of their online advertising & marketing budgets on their own websites. Watch out for web-driven automotive manufacturers. | Read more >