Germany’s leading online shop “brands4friends.de”. has introduced an additional starting time for its sales actions. The company sells predominately high quality brand products such as clothing, toys and home and living products with a discount of up to 70%. Registered members now have the chance to acquire further exclusive and cheap articles each Thursday starting from 7 p.m.. With this innovation the German market leader is aiming particularly at the target groups families and working persons. One of the goals of the additional starting time is to enable parents and working persons to experience a relaxed shopping atmosphere after putting the children to bed or after coming home from work. Brands4friends.de is following the wishes of its club members to profit from this evening service .

"By introducing this additional start time brands4friends is now catering even better to its members’ needs“ said Eva Czermak, Sales Strategy Manager at brands4friends.de. "Besides fashion and home and living articles, we’re now offering more high-quality children brands at up to 70% discount at a family-friendly time.”

The concept of Brands4friends.de works with exclusive memberships which are free of charge but which can only be received via viral online-recommendations from registered members or via a waiting-list.

PROS:

User-friendly shopping time

More convenience for families and working people

Reaches new target groups

A relaxed shopping atmosphere can lead to more sales